I know it's early to mention this but I'd really love to see the Foundation rewards being exclusive to the Foundation. Recolor the items for Kickstarter.
Things I'm OK sharing with KS: Titles, Dynamight Gold, Bronze Founder Chest.
Things I'd like to see be exclusive (color) with Foundation: Feral Wold Mount, Fendyr Pet Companion, Legate Armor Skin, Bronze Founder Foundation Chest, Trained Wolf Mount, Fire Fendyr Companion.
KICKSTARTER EXCLUSIVES
I'd suggest making 3 tiers where the backer can create a unique monster, weapon, armor (piece or set), keeping with the style of Fractured.
[e] I'd suggest having no hard dates for these items. This also allows you to stagger 'new' content.
Some Kickstarter Advice
There is one problem with Kickstarter that I'll mention. People will hold tiers and never intend to pay. KS mentioned that you can expect 30% less than the total amount listed, KS fees and taxes. If you need 100k, I'd suggest you ask for 200-300k.
Decide what is the MVP (minimum viable product) that you can release Fractured. I've seen many campaigns where they add a bunch of stretch reward goals and say they'll have it done before release, and they don't have the funds to complete it. I'm still waiting on my Coolest because the person upgraded everything but it cost more than they brought in. Now I see the coolers in stores but I don't have one from when I backed. Crowfall and Camelot Unchained seem to be doing good. Enough developer interaction and updates where a person could ignore it for a few months and catch up quickly. [e] decide on a date/milestone when you'll stop posting kickstarter updates.
If you could hand out a weekend or similar kickstarter backer demo event where we can get in a test before KS ends, you could end up with more backers. Have the client display the account name if you want it under NDA so you can catch people as this happened in the ESO test. If you stagger the backers over a few weekends, that would be great too.
I wouldn't put the pre-alpha or internal testing tiers under 1,000$-maybe under the 500$ mark. You don't want someone to 'play the game', not like it and want a refund.
I do suggest following Crowfall and create a way players can buy and sell Kickstarter tiers officially (a fee given to you of course) to prevent scams. Crowfall called this their Trusted Trader Program. If you issue a refund on a tier, you could add that to the system to attempt to sell it. [e] or just remove it from the list.
I'm sure you know most of this but I just wanted to mention my frustration with some backing I've done in the past. [e] If you feel confident with a 2019 launch just say 2020. I'd rather have a further date and be surprised when if it releases early!