@Logain said in Marketing as important part of early development:
@Tuoni said in Marketing as important part of early development:
(...)Yes you did and I already proof it. You wanted to leave the rest out so it would look better with your argument. Now the rest of the piece negates your claim.
I'm not going to play the 'no you'-game, sorry. We can agree to disagree. In my humble opinion, non of the text negates my claim, since the introduction is a conditional statement that reflects on the rest.
Key word there is "illustrates the fundamental mechanics and look of your game". That does not mean, that the mechanic or look needs to be final or fixed. Idea is just demonstrate those things and that is where the rest of the text also refers.
"Begin your marketing campaign the moment you have something that illustrates the fundamental mechanics and look of your game. Whether it's one finished level, a mocked up (quality) screenshot using Photoshop, or a small demo that displays a nuance of your game, it is imperative that you start generating hype as soon as there is something—anything—worth showing to the public. From that point forward you should be promoting the progress of your game on a semi-regular basis."
@Tuoni said in Marketing as important part of early development:
(...)From Dynamight Studios point of view they are sure about their product(...)
That is by no means true. And you explained it yourself when you criticized Albion Online for straying from their 'original vision' last minute. Had you not known the game's former vision, you'd not have been critical of Albion Online, but just shrugged it off as 'that game's not for me'. With that said, I'm sure DS has carefully considered the arguments and already came to their own conclusion and decision on marketing, so I'm not going to participate in the thread anymore.
It seams you like to take sentences out of the context.. sigh I copy the whole piece here first before answering:
"Fractured already shared their vision almost 2 years a go and started a kickstarter campaign almost a year a go. From Dynamight Studios point of view they are sure about their product. So what is the problem here?
Now you said: "If you are sure that was you're developing makes it into the final version of the game, sure go ahead and share it."
Now because DS has already shared their vision, does not that mean they are sure?
You are right, that SBI did core changes just before Albion release, but those were a design mistakes, not marketing. They tried to fix Outland's city issues with Caerleon concept without understanding all the results, and those results were then acknowledge after release. So there was nothing what they could do better with marketing, related for that happening.
You just can not skip marketing in case that you might screw up with something else just before release. That is why it is important to do business and development risk analysis properly, so you can be prepared or avoid possible risk situations. Making core changes to the game just before release and without enough time to test out things right, is a huuuge business and development risk. SBI took that risk and now they have paid of it.
